Asia's leading surfactant market

The reporter learned from the 11th International Conference on Surfactants and Detergents held in Shanghai last week that with the continuous improvement of economic development and personal spending power, Asia has become the largest consumer of global surfactants, and will Become a global research and development center for surfactant investment and new products.
According to Joel Houston, head of CAHA Consulting, the global market for surfactants has reached 12.7 million tons per year. After rapid growth in recent years, Asia has surpassed Europe and the United States to become the world's largest market for surfactants, accounting for global The share rose to 32%. Compared to the already relatively saturated European and American markets, Asia still has huge market potential and will continue to maintain rapid growth. Houston believes that the rapid and steady economic growth in Asia, especially the increase in personal consumption, has boosted the demand for surfactants.
It is understood that China and India are the largest consumer markets for surfactants in Asia. In 2009, the total output of China's laundry products reached 7.812 million tons, an increase of 9.87% over the same period of last year. The output of synthetic detergents was 6,928,700 tons, an increase of 9.31% over the same period of last year. The daily product market in India is also growing rapidly at an average annual rate of 20%.
Houston said that in the past 10 years, the growth rate of detergent production and profits in Europe has continued to slow, and the major multinational companies have turned their attention to Asia. With the production of multiple production facilities such as linear alkylbenzene (LAB), Asia has become a concentrated area for the production of surfactant intermediates and will become the largest global investment market for surfactants. Houston believes that environmentally friendly low-carbon new products that adapt to low-temperature washing, especially branched-chain functional group modified products, will have a broad market space. With the technological innovation and the expansion of industry scale, the reduction of costs will make new products occupy an important position in the future market, and new surfactant intermediates will become Asian investment hot spots. Especially in the Middle East and Southeast Asia, due to its abundant resources of surfactant raw materials, it will become a region with high investment growth.
Mao Jianwen, manager of BASF's Ciba R&D center, said that the current overall development of the surfactant market is good, and people's emphasis on environmental protection is more conducive to the upgrading of products. BASF will grasp the direction of the market, use technological innovation to meet the development requirements of the industry, and devote itself to the localization of the surfactants in Asia. Zhou Qichun, senior technical engineer at Wacker Chemicals, said that laundry detergent will replace detergent in the next few years to become the mainstream of the market. WACKER developed a new silicone softener product for the Asian liquid detergent market, effectively solving the traditional silicone softener. Incompatible with liquid systems.

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